“the result was the strongest sales and conversion momentum the company had ever seen - even in their slowest season, nonetheless. It wasn’t just about the creative, it was HOW the creative worked on the platform, and most importantly, how effectively and accurately Marshall’s work helped serve that creative.”

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With a lifestyle-focused target audience, we tested Instagram’s audience segmentation to find new, highly-qualified customers for matcha green tea. Heading into Q4, those audiences we found to perform best carried the bulk of the budgets for new holiday products, resulting in strong sales to close out the year.

With the known star-power of Maria Sharapova, using Facebook to sell her celebrity-backed luxury candy brand online allowed us to find audiences that would have an affinity toward the product due to being fans of her on- and off-the-court image, as well as new customers based higher-end lifestyle preferences.