Professional Experience

SEARCH SUPERVISOR, MULLLEN LOWE MEDIAHUB - LA

May 2016 - February 2018

After a new enterprise client win, Mullen Lowe MediaHub hired me to expand their paid search practice to LA. Working with the established team in New York we began to build a staff in both Los Angeles and San Francisco. During my tenure, we made huge strides as we shepherded the clients from a focus on traditional media, into one in which digital media was front-and-center from the start of the planning process. While my title was Search Supervisor, the responsibilities were actually wide-spread beyond what the title conveys.

Highlighted Duties & Accomplishments

• Hired, trained, and managed a cross-office team, delegating work assignments, delivering reviews, and guiding career progression

• Directed paid search, video, and display channel management and worked within the larger cross-agency Comms Planning group to develop specific media strategy to ensure appropriate and consistent messaging in the eyes of both in English and Spanish speaking consumers

• Worked directly with client-side executives and LOB managers to redefine digital goals based on overall business strategy, which were later adopted by other channels in the cross-agency team. Spearheaded goal definition and tracking processes for new digital properties

Between the work done by the MediaHub arm and the rest of the global agency, MullenLowe as a whole made its first appearance in the AdAge A-List, coming it at #10 for 2018.

SENIOR MEDIA MANAGER, 360I - NYC & LA

January 2013 - May 2016

Building upon my early experience, I joined 360i in NYC as a Media Manager and was later promoted to Senior Media Manager. With a focus on SEM and Paid Social, I worked on clients in industries such as consumer electronics, finance, education, lifestyle, and travel. As client needs changed, I became the agency's Subject Matter Expert for Gmail Sponsored Promotions when it launched as a beta and later became a full-fledged AdWords product and later took on additional duties in account management. As the agency announced their expansion to California, I moved to LA as the first media person in the new office.

Highlighted Duties & Accomplishments

• Lead bi-weekly department meetings designed for junior-level team members to learn about various media they might not otherwise be exposed to and to gain presentation experience in front of their peers

• Managed paid social strategy and execution for client with $400,000+ monthly budgets, running Facebook high impact ad units to generate NPV-positive credit applications at scale

• Designed and ran tests of the Facebook Newsfeed, working closely with Facebook, the client, and internal analytics teams to determine effectiveness for future use in the media plan

• Built search tools including campaign forecasters that predicted spend and performance with 97% or better accuracy, and utilized SQL queries to access data more efficiently for use in optimizations and reporting

360i's focus on technology, especially within the search department really stood out during my time there and is one of the reasons Forrester named them the "only leader" in search for the fourth time in 2016 along with a three year reign atop the Ad Age Agency A-List. The knowledge I picked up in nearly 3 and a half years there remains some of the most important of my career.

MEDIA STRATEGIST, BAND DIGITAL - PHILLY & CHICAGO

November 2010 - November 2012

Starting at Band Digital while still in classes as a senior, I was first hired as an intern in the Strategy department  to gain additional agency experience. Upon graduation I joined full time as a Media Strategist and moved to the Chicago HQ, providing a media presence in that office working with the rest of the team back in Philadelphia. Working on clients in industries including pharmaceuticals, B2B, technology, retail, and others, our small agency environment allowed me to wear many different hats. In addition to running paid search and social campaigns, I worked on projects such as spearheading analytics/tracking implementation for an augmented reality online contest, and I conducted interviews to develop customer personas used to determine overall marketing strategy for travel and financial clients.

Highlighted Duties & Accomplishments

• Managed paid search & social media programs across pharmaceutical, education, retail & B2B clients, overseeing direct response strategies to include CPC & CPA-based campaigns & tactics

• Proposed search & social strategies across clients, growing direct response & branding budgets

• Supplied business development performance estimates for search and social client pitches